Kerrang front cover 2.

The layout of this magazine is very different to any of the ones I have looked at from clash. Bring me the horizon is placed in the middle of the page, by doing this it shows that the inside will have a lot to do with this specific band. This is risky as if the consumer doesn’t like this band they may wish to not buy it resulting in a lot of copies of the magazine not selling. Also by making the title large it shows that the band is very important within the magazine. This is a good feature to have on my magazine and I am planning on using it to advertise one of my double page spreads.

The title of the magazine is covered by the image, this shows that the magazine is very confident with its own brand and is a well known magazine, when I begin to design my magazine I would like to do this but it is risky with a new magazine as the brand is not well known people may be put off by not knowing the full title. Later within my magazine I would do this when it has become popular and known. There is a banner along the top of the magazine; this is good to break up the page. By doing this it means that the audience’s attention can be diverted about the page, a banner is also a good way to get information across, and it’s a very popular feature in a magazine. Although it is popular I have decided I don’t think I will use this in my magazine as it makes the page too complicated. I want a simple page which entices the reader as there is nothing to give away to turn the readers away.

Ollie Sykes is a clear member of the band, by placing him in the middle of the rest of the band shows his importance, this means that the band is going to be of large feature within the magazine. By doing this it can show the audience what is going to be in the magazine without giving too much information away with the text. Other images have been used to break up the page, this is so that the audience can see the other features within the magazine, and this shows the demographic that other bands have been used within the magazine, widening the target audience.

Kerrang has a good use of slogans that are catchy and get the reader’s attention through them. They use terminology that can be related to the genre of music. For example the word storm is used; this could be due to the destructive nature of the demographic. This is a good idea and I may use this within my own magazine.