The target audience for this music magazine would be 16+, it has a broad range of demographics as it targets the audience through the range of bands and artists that it includes, this is a good technique as it means they can get their magazine out into society regardless of age.
The colour scheme on this cover is very effective, and has a major contrast. By having the main picture and most of the text in black and white with the contrast of the yellow text is very effective, it catches and drags the reader’s attention to the yellow highlighted text, this also suggests that the text is important an d is the main part to look at as if it is the most important text or image on the page. The large black and white image suggests that with his rough look and the smile on his face that he has a contrasted personality, from the shadowing on his face is the dark side of his personality that he has not shown to many and the light is his good side. This is a very effective method and I will plan to use this in my own magazine by using artificial lighting to get the shadowing on the face correct, also I will use the black and white image and mainly all the text the same but highlight some as I really like the use of this and think it is very effective.
The large image used on the front cover is of Pete Doherty, this is a good image to use as he is a well known celebrity, his name is on the cover to show any people that don’t know who he is, his name is outlined in black and has a faint scribble pattern through it, this is to suggest the attitude of him, that he is chaotic and grubby.I would instead of doing this on relating articles and names I would do this on my title, maybe with pages that looked like they have been ripped from a magazine, almost like a ransom note. This would be effective as it shows the attitude of the readers and the diversity within my magazine.
The title ‘Clash’ suggests that the magazine is a lot of music mixed into one; this shows the attitude of the target audience in the title, also by having an S backwards to for an A this shows that the target audience is complicated and mixed up. Also this shows a view of symmetry within the text, contrasting with the first idea that they would be mixed up, maybe the target audience would be easy to read and simplified than first impressions.I would like to do something similar on the front cover of my magazine, once I have chosen a relevant title for my magazine I can transform the title into some unique and recognizable, meaning my target audience would notice it straight away. The text on the front page gives the reader an insight into what may be happening through the rest of the magazine for example on this specific magazine it has a large image of Pete Doherty, relating to the fact that there will be a lot more about his within the magazine, by doing this the reader can become interested in the articles and want to read more. This is also a chance to promote some of the freebies inside, for example in this magazine a free download card is awarded to readers, this make the reader more interested as they get a treat when they buy the magazine.In my magazine I will offer a free CD to any reader when purchased related to one of the bands within the magazine, this will mean the reader enticed by the CD and if it is a band they like they will also read the articles about them. This will be a weekly feature for my magazine and this will also help promote the artists.
The large central image on this magazine is mainly of a face, this is so that the reader can see what is coming up within the magazine, also by using a large image of the person must mean that they are very influential in the magazine and that it is going to have a lot about the certain person. By doing this it sometimes can single out readers, take Pete Doherty for example, i the reader does not like Pete Doherty then there is a high possibility that they won’t want to but the magazine due to this, by each magazine may have this problem throughout the making of the magazines. My own magazine may be following the format of using a large facial image for my title, however I may use other images such as a long shot of a band.
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